The Good 👍
Many years of experience in the industry
Responded quickly to every inquiry
Completed the paperwork for the client removing any administrative burden, other than a signature
No hard sell, relaxed and friendly atmosphere
Integrity and honesty in relation to rates
Innovative and Novel Approach To Business
Applying for funding is not a task that many people relish, in fact for most people it is on the same level as a visit to the dentist for root canal treatment. Many people feel a sense of shame or embarrassment, and the entire industry has lots of technical terms, which can be confusing to many applicants.
Alliance One Funding works in a totally different way to most other companies in the industry; they focus on the customer first and foremost. In initial meetings they did not even discuss products, rates or prices; their priority was to build a rapport with the client and get a full and comprehensive understanding of their requirements.
The next stage involved explaining at length the different types of products available and explaining both the pros and cons of each option. By the end of the sessions, customers leave feeling informed and confident in their understanding, and still under no obligation to even make an application.
Ironically it is this attention to detail and patience that inspires confidence and trust in Alliance One Funding and causes the majority of customers to complete their application with them. Many other companies could take a leaf out of their book!
Market-Leading Customer Service
Every client is assigned a representative, and that representative is their single point of contact throughout the process. This ensures that the relationship continues to blossom and develop over time, and in our experience every phone call made, every email sent, or every question asked was responded to quickly and efficiently. It could have been that we were fortunate with our representative, but a little online research shows that our experience was typical for most people.
Went The Extra Mile To Make The Process Easier
Completing complicated paperwork is one of the biggest complaints that customers make when applying for funding. Very few funding applications are written in simple to read and understand everyday English, which is why the strategy that Alliance One Funding followed was so innovative and refreshing. When the time comes to apply for the funding, Alliance One Funding complete the entire form for every customer, with only a signature required. However, before the client is asked to sign, their representative goes through the form in detail, pointing out everything and answering any questions. Once again this inspired confidence and made the process so much easier and straightforward.
No Hard Sell Ever
Funding companies are in the business of lending money, and it is clearly a highly pressurized and competitive industry. At Alliance One Funding, there was never any hard sell tactics employed, in fact, there seemed to be no time limit imposed, and no rush to close a deal. The priority on every occasion seemed to be ensuring that we understood everything, and were happy with moving forward. Compared to our experiences elsewhere this was unique and really made Alliance One Funding stand out from the competition.
Integrity Regarding Rates and Charges
When dealing with financial products, it is easy to get mixed up or confused as to the overall cost, the APR, and numerous other complications. Alliance One Funding explained every aspect of their charges, they highlighted the rates, and they have a policy of not changing the rates mid-way through or adding any unexpected fees or costs. Customers are confident that the rate they agree to at the start of the agreement, is the rate they will be paying at the end.
The Bad 👎
The process can be slow
Pricing is competitive but not always the cheapest
Wide range of products can complicate matters
Anyone who understands finance and applying for funding may find that Alliance One Funding is a little lethargic for them. For the majority of people, this is not a bad thing, and in many ways, it is a compliment to their staff and training how much time they actually invest in every client. But because they are so focused on educating their customers, and ensuring that they understand all of the complexities, the process can take considerably longer than some of their competition. Some people may find that a positive, but anyone who is impatient or understands all of the different aspects of funding, might find the process a little tedious.
Not Always The Cheapest
Alliance One Funding pride themselves on delivering a first-class product, including their funding options and their excellent customer service. The extra training and time that their team spends with each client means that comparatively speaking, they may not always offer the cheapest options in the market. However, rates are not everything, and many people may feel that their customer service and advice is worth paying a little extra.
Wide Range Of Products Can Complicate Matters
Alliance One Funding is focused on delivering the best options for their customers, which in turn has led to them offering a vast range of different products. Although this is admirable, it can also lead to confusion and analysis paralysis for the customer. It is though a little harsh to criticize a company for offering too much choice.
A Truly Customer Focused Company
Alliance One Funding is quite possibly the most customer-focused company we have ever dealt with. Courtesy, manners, and education are at the forefront of everything they do, which makes them highly recommended for the majority of the population. However, for some people who lead busy lives and do not have the time or interest, then Alliance One Funding may not be the best option on the marketplace. It is important to understand though that when making important financial decisions, it is imperative that you understand every aspect of what you are signing up to, and this is where Alliance One Funding leads the pack.
Alliance One Funding